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Boost Your Income With These Mobile Marketing Tips

Mobile marketing may be a great source of major or could prove to be very lucrative. These tips will educate you understand how to be a successful mobile marketing professional. Watching surf contest somehow lucrative that’s why some develop an app to watch it on your mobile phones.

You should understand what your customers need to know their desires and targets in order to market them correctly.

Your advertisements should carry QR codes to assist your technologically savvy customers. This will make it simple for smartphone users to gain quick access to your site and any special offers you may have. Put them on every printed marketing item, including fliers, catalogs, and even your own business card.

It can be quite difficult to develop a mobile site that is appealing and appealing. It can be helpful to hire a professional website designer with experience in mobile transition.

Watch the competition to get ahead in social marketing. You need to set yourself from the competition.

Wait until the results of one campaign before you cook up a second one.

Try out as many mobile devices as possible and ask your customers for feedback about their usage experiences.

They may pass it along and greatly increase the reach of your mobile marketing.

You likely knew that it’s possible to create and distribute free apps, but did you know that applications are actually easy to create? You could offer apps specific to your customers select the product they need or learn more about a topic related to your industry. There are a number of different features from which you can offer with your app.

Although many people use their phones for texting, not all know the different kinds of abbreviations used online. If you send an advertisement to someone and they do not understand it, more than likely they will not pay any attention to what you are promoting.

It pays to have your own dedicated short code. While the price is higher, it is important in protecting your brand. It can also provides you to have a little legal coverage.

You may find people telling you to go away or telling you they want more, but keep in mind that any information from a consumer should be treated as valuable input.

If you have profiles on social media sites, make sure you include a corresponding link on your business homepage. Your customers usually will not search for you at random on a social networking site, as opposed to just searching for you on their own.

A/B testing is a mobile landing pages. You then can progress with your mobile campaign with the best landing page.

Mobile marketing should focus on retaining existing customers you already have. Your current customers will take much more receptive to updates and text messages than newer prospects. Mobile marketing that you send to customers that are new consumers is often regarded as spam.

QR codes are a great way to provide interactive content to your brand. You can use these to promote specials you are running with your customers. They are easily used as well as simple to capture via a cell phone. QR codes let your reach your customers in a quick way with information they can use.

Use your normal website to drive traffic to your advantage. One of the most simple ways to drive traffic to your mobile site or applications is by advertising them on your traditional site. When consumers see your site, make it clear that you have a mobile app that they can use from anywhere.

Be clear about what you have clearly defined your goals before starting your mobile marketing. Know exactly what it is you want to accomplish in your mobile marketing.

You should always listen to the people around you to see what is missing from your mobile marketing campaign.Listen to what your customers want and act accordingly.

Take the time to make sure your mobile messaging program works correctly. You want customers can see the stuff you are sending to them. Ask people you know if it would be okay for you to message them with the first batch of test messages to see if everything works properly.

Start with a picture-to-screen campaign.Campaigns that use the picture-to-screen method enable customers to take pictures using their cell phones. The user then sends the pictures using a short code and instantly posted on a digital screen. These photographs can then be shown on a television or multiple digital billboards.

Multimedia Messaging Service can be used for sending coupons to your customers in order to generate new and existing customers. Include promo codes with the coupons you send. You can link the promotional codes directly to your mobile website by employing tracking codes. Coupons are a great incentive to attract new customers and rewarding your loyal customers.

Your campaign should provide value to your audience. When you are sending messages to people not in your immediate circle of friends, you need to grab their attention. If your target is business execs, you want to send them something like a discount coupon for an upscale establishment. If your audience is the middle class family, try sending something that will bring them together.

This is a great way to generate buzz about your company or website with their mobile friends.

As these tips show, mobile marketing is not as simple as most people think. It takes effort and perseverance, but the end result is worth all the trouble. By following the above tips, you are well on your way to more sales and bigger profits.

Do Supercars Need Super Cleaning

Car polisher is a mildly abrasive liquid designed to improve the smoothness and shine of vehicle paint. We have all done it…bought a car because it looked amazing in the showroom and thought it would look fantastic on our driveway. Carnauba wax has various applications and uses and these include food, cosmetics, automobile and furniture wax, molds for semiconductors devices, and as coating for dental floss.

We pictured how jealous our neighbors would be when we arrived home to show off our new wheels!

But the harsh reality is that after two weeks of posing the car has lost its entire original shiny look under the grime and dirt of everyday motoring.

Imagine then that you have spent a Kings ransom on a supercar, a car that mere mortals could only dream of and by the time you shown all of your friends, you (or your chauffeur) need to clean it.

So, what car cleaning products do you use to make the paintwork look like new again without causing the ubiquitous swirl marks and fading commonly associated with traditional car washing?
Because Supercars are special cars, special care must be taken to keep them clean. The trick is not to be scared of cleaning your supercar.

Paintwork: The first step is a routine washing to remove dust, road grime, and other contaminants. The second is a more thorough cleaning process to prepare your car’s paint for a protective coating (such as wax).

Supercars should always be washed by hand – never by an automated machine like you’d find at a petrol station. Taking the time to wash your paintwork correctly will pay off with fewer scratches and swirl marks in your paint. When washing, you’ll need a few simple items: a hose with an adjustable spray nozzle, a wash mitt, a bucket, and some soap. Sheepskin wash mitts are a good choice for cleaning your supercar, but don’t settle for synthetic sheepskin. Natural sheepskin lasts longer, holds more water, and is safer to use on your paint. Be sure that your wash mitt has been thoroughly cleaned since the last time you used it. Pine needles, rocks, sand, and other debris that may be tangled in your wash mitt will scratch your paint.

“The soap you choose when washing your car is important. Don’t use household dish soap or other abrasive cleaners. Use a specialty car cleaning product which is designed to remove dirt and road grime without damaging your paint” says Jonathan Copping of specialty car cleaning supplier Croftgate “Make sure your bucket is clean, put some soap in, and then squirt your hose in the bucket to create some suds.”

“If a shady location is available, it’s best to wash your car here. This will help slow the drying process and allow you to manually dry your car to eliminate water spots,” he continued.

“Before you start washing, be sure you give your car a light rinse with the spray nozzle. Use either a mist setting or a gentle shower setting, but don’t squirt your paint with a spray nozzle at full strength. This light rinsing will remove any loose dust and dirt, and will lessen your chances of scratching your paint with the wash mitt.”

“Get your mitt wet and soapy, and then wash your car, starting at the top. This will save time, as you won’t have to rinse running soap from areas that you’ve already cleaned, and it will help keep your water and wash mitt cleaner, since cars tend to be dirtier on bottom and near the wheels.”
“Don’t worry about cleaning the wheels quite yet. Wash all your painted surfaces first. Work on one small section at a time and then rinse with a gentle stream of water. Continue until all painted surfaces have been washed and rinsed.”

After you wash your car, you should dry it by hand to make sure that you don’t get dried water spots in your paint. If you like using towels, make sure that they are 100% cotton (including the stitching around the edges) to reduce the chance of swirl marks. The best and safest option for drying your paint however, is a chamois. If you are a chamois user, keep a few terry cloth towels handy to dry dirty areas like door jams, wheel arches, and other areas that might stain your chamois.

To use a chamois, simply wet it down, ring it out, and wipe it gently across your painted surfaces. It will act like a sponge and suck up water. Once it’s full of water, wring it out, and keep going until your paint is dry.

Wheels: Supercar wheels come in a variety of shapes and finishes. Some wheels are painted and clear coated, just like your car. These should be cleaned and treated just like rest of the paint on your car. Other wheel types include clear coated aluminum, anodized; chrome polished non-clear coated aluminum, and magnesium.

Wheels usually get dirty more quickly than other areas of your car due to brake dust. When choosing a cleaner, stay away from the “spray on, hose off” products available in traditional car care stores. They are far too harsh for use with the most expensive wheels.

For chrome wheels, use a non-abrasive chrome polish specially designed for that purpose. For non-chrome wheels, use a non-abrasive wheel cleaner. Use a sponge or wash mitt along with your cleaning product to remove all brake dust and grime. For wheels with intricate patterns, try using a boar’s hair brush to reach all the nooks and crannies that are hiding the dirt. Dry your wheels with a soft terry cloth towel when you’re done. Croftgate has recently seen a rare approval from Alcan Europe, one of the worlds leading alloy manufacturers for the safety of its alloy wheel cleaning product.

Tires: There are almost as many varieties of tire dressing available on the market as there are tires. Which product you use depends greatly on how you want your tires to look when they’re finished. You may like the “wet” look or you may want to restore your tires’ original black look, but without excessive shine.

Regardless of which tyre dressing product you choose, you must be careful that you apply the dressing only to the outer edge of the tyre. If tyre dressing drips, runs, or is accidentally sprayed on the tread of the tyre, your tyres could become slippery and create a dangerous situation for the driver.

Glass: Keeping your windshield and windows clean is an essential element of Ferrari detailing. A number of cleaning products are available, but choose a product that has no dyes, perfumes, or any other chemicals that lead to hazing on your window surfaces. Make sure it is safe to use on window tinting film, and prevents fogging when used on the inside of your windows. Use lint-free towels, microfibre or newspaper when wiping off glass cleaning products to prevent streaking.
Once your windshield is clean, try using a window polish to make rain roll off your windshield as you drive. Apply a liberal amount with a circular, overlapping motion. Allow it to dry to a haze, and then polish clear by sprinkling a small amount of water on your windshield and then wiping with a clean towel.

Protective Coats: In order to keep your paint protected, it is essential to apply some sort of protective coating periodically, such as wax or polymer protectant finish. How often you apply the paint protection depends largely on which product you choose, how often you drive your car, and the weather conditions in your area. A general rule, however, is that your car’s paint should be protected at least every 6 months.

Before applying a protective coating, however, you must prepare your paint’s surface. Surface preparation starts with a good washing following the guidelines above, but further preparation will enhance the results of your protective coating. Surface preparation removes any old wax, thoroughly cleans your paint, and helps your protective coating adhere to your paint’s surface when you apply it in the next step.

If you choose to wax your supercar, make sure you use a very high grade Carnauba wax. Waxes can be applied by hand, or by machine. Machine application helps make sure your wax is applied evenly, but can damage your paint if the wrong type of machine is used. If you plan on using a machine, make sure it’s a random orbital buffer. If you plan on applying your wax by hand, then make sure you’ve got plenty of time and patience to do the job right.

Proper waxing entails applying the wax evenly, allowing time for the wax to create a haze over your paint’s surface, and then buffing the haze to a brilliant shiny finish. Use a high-quality sponge applicator to apply the wax, and use lint-free 100% cotton polishing cloths to remove it. Follow the instructions that come with your wax products to ensure the best results.

While waxing can provide good results and adequate protection for your supercars paint, there are a lot of problems with wax. Wax removal must be timed properly so that you don’t have a lot of trouble removing the haze left from the dried wax. Wax build-up is a consideration, especially since waxes will turn yellow over time. It requires a lot of work to get the wax out of emblems, from around lights, off of rubber, and other difficult locations on your car. And a coat of wax doesn’t last very long under normal driving conditions. In general, waxes are good protection, and we’ve been conditioned to love the way water beads up on a fresh coat of wax. A fresh wax job also has a nice sheen when sunlight hits it.

But wax technology hasn’t changed significantly over the years, while paint formulation technology has. For this reason, many supercar owners are switching to a polymer-based protectant finish as a substitute for wax. A polymer-based product can bond to a clean paint surface – waxes can’t. Applying a polymer-based product is more like adding clearcoat to your car. Build up isn’t a problem, since multiple layers of finish will actually protect your paint even better and make your finish more brilliant.

This can be applied by wiping a thin layer of the polish in a non-circular fashion over the entire painted surface of your car. For the first application, allow the polish to cure at least overnight. You could theoretically allow the polish to dry for months, and it would still wipe off easily with no adverse affects. As the polish cures, it turns into a white haze. After it is fully cured, it can be wiped off quickly and easily with a soft cotton polishing cloth. You should re-apply the polish every 6-8 months, and each application creates stronger protection for your car’s paint. Follow-up applications only require 15-20 minutes curing time.

Engines: Just because your engine bay isn’t in plain view doesn’t mean you should let it stay dirty. Grease, oil, dirt, dust, grime, and other contaminants can make a beautiful engine look dull and uncared for.

Before using any liquid cleaners in your engine bay, however, make sure that electrical contacts are covered. Spray a degreasing agent onto your engine and allow it to work for 5-10 minutes. For stubborn spots, use a detail brush to scrub away the dirt. Rinse away the degreasing agent and allow to air dry. Do not use any flammable dressings on hoses, wires, or any other surfaces in your engine bay, as they could cause a fire if exposed to high temperatures.

The only remaining part of your detailing project is the black trim that adorns your supercar. Most tire dressings are also good choices to dress black rubber, plastic, and vinyl trim on your vehicle.

To try Croftgates supercar cleaning products, click here to go to their website http://www.croftgate.com or contact them directly on 0044 (0)1200 420 198

David Croftgate – Is an expert on Car cleaning products [http://www.croftgate.co.uk] and Croftgate was recently awarded The Royal Warrant for supplying The Royal Family due to the quality of the products.

Article Source: http://EzineArticles.com/expert/David_Croftgate/215890

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Training for Car Detailers

Introduction

We realise that you love your car and want to keep it looking for years, that’s why we stock the largest range of professional car detailing products Australia that will give you the very best results.

Be sure you do two things before you even touch a customer’s car:

Learn a set of professional skills, including: the best way to bring engines to like-new, best way to remove carpet and upholstery spots, how to destroy smells, how best to polish as well as wax paint to the point of a better-than-new look, how to get rid of water spots, how to detail “nooks and crannies” (dials, vents, toggles, under seats, etc).

Buy professional gear. Don’t spend too much! There are just a handful of completely necessary items: wet/dry shop-vac, Cyclo polisher and waxer, electric power washing unit, and the all-important air compressor.

Understand professional marketing tactics. Today’s detail business must have good, working relationships with local vehicle businesses (dealers, mechanics, reconditioning shops, and body shops). It must also have a professional, visible website.

There are 3 resources you can find for training as a detailer:

  • Apprenticeships.
  • Car Detailing Schools.
  • Learn from the house.

Let’s take a moment to look closer at your options.

Option 1: Apprenticeship

If you asked me, I’d say that this is the most thorough means of getting the business knowledge. Simultaneously, it is also the toughest to arrange.

It will require that you labor for 6 weeks at an reconditioning shop more than 1 hour from where you live. Contact auto reconditioning shops outside of your area and explain that you want to start your own shop. Be clear that you will NOT be a competitor even if you do happen to be starting a mobile car detailing business. Offer to work at minimum wage or even less in exchange for total immersion in the technical and business workings of their shop.

For the first weeks, you’ll ideally be performing actual detailing: interior, out, and under hoods. You will encounter all the common cases (beverage spills, dog hair, food spots) that drive into a pro shop. You will get much faster at making them clean again as the owner shares his top car detailing tips.

3 weeks into your apprenticeship, you should start to learn the business aspect of the shop: what things to buy, where to get them, how much you should pay for them, how to get your name out there, keys to running a website, how to advertise to dealerships, how to treat customers, how and at what point to run specials, how to handle complaints…all of the plethora of issues that show up at a detail business daily. This portion of your training is far more critical than the first weeks in which you learned the fundamentals of how to detail a car.

At the end of 6 weeks, you should have adequate knowledge to do it on your own. But expect plenty of new issues to come up in the first half year that you will have to confront and succeed at fixing on your own.

On the job training only works – but only if you are ready to drive to a distant shop for 6 long, barely or not paid weeks, and only if you have a shop owner on board. I repeat: you may have to work for nothing (ie, an internship) to get a detail shop owner to agree to this.

Pros: Completely all-encompassing, hands-on learning in a real detail business.

Cons: Very hard to locate a shop owner receptive to training you.

Option 2: Reconditioning Schools

There are lots of detailing schools around the country which specialize in training prospective business owners with formal detailing lectures and seminars:

Detail King – located in PA.
RightLook – based in San Diego, CA.
The Total Pros – based out of L.A., CA.
Detailing Success – located in Big Bear City, CA.

Enroll for 16 hours in training classes, if not more. Be ready to pay at least $1200, including travel costs, and be gone for at least three days. Make sure that you pay for and get adequate marketing training – since it’s marketing-not your ability to do good detail work-which will make or break your business.

I have heard good things about these 4 companies, but at the top seems to be Detailing Success in Big Bear-run by Renny Doyle.

Pros: Doing based learning. Schools offer technical and marketing training from teachers who have done and seen everything there is to see.

Cons: A lot of money. Not a truly real-world experience in which you can learn how to deal with real-world customers and real-world issues (broken tools, irremovable odors, customer troubles, etc.)

Option 3: Learn at Home

There are books and DVDs you can find on Amazon.

Theses books and DVDs offer excellent technical training. They do show you ways in which to detail cars fast and thoroughly. However, they are mostly lacking in marketing training. They’ll cover marketing and sales, in general, however they offer not enough specific advice. For example, they recommend shelling out for phone book advertising. Phone book advertising is all but history in the car detailing business today.

Pros: Price and availability. A truly practical way to use your time and funding.
Cons: Doesn’t have a hands-on component.

Conclusion

How one chooses to train ultimately depends on budget and time availability. There isn’t objectively a right or wrong way to gain the skills needed to run a detailing business.

Here are 2 important pieces of wisdom for new detailers:

No need to overspend on supplies and equipment. It’s possible to do excellent work with only a few items of hardware and chemicals.

The real training will happen in your first 6 months as a detailer, independent of what method you used prior to going into business. Every vehicle is unique. Each customer (along with what they’re looking for) is different. After 6 months you can expect to have gained a whole lot of confidence.

I wish you luck!

Robert Keppel is former owner of a car detailing business and author of an ebook offering car detailing training online. Better results of car detailing products, click here.

Article Source: http://EzineArticles.com/expert/Bob_Keppel/569203

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